Bryan K. O'Rourke, MBA

Bryan K. O'Rourke, who serves as CEO, founded Integerus in 2007.

With over twenty-five years experience in technology development and innovation and nearly a decade of involvement in the fitness industry, is a knowledgeable and seasoned expert, advisor, executive and presenter. He has contributed to for profit and not for profit organizations in an array of industries including fitness, food and beverage, hospitality, franchising, and information technology, among others. His work experience is international, as Bryan has managed projects in Asia, the EU, and the Americas.

Bryan has served in a variety of senior executive positions including as the Chief Executive of a large global nutritional beverage company, CEO of a leading regional coffee roasting and café chain and CFO of Al Copeland Investments owner of the Popeye’s restaurant chain. In 1993 Bryan founded BKO Consulting Group. More recently, he has focused on the fitness and wellness industries working with companies such as Les Mills International and Fitness Marketing Systems.  He currently serves President of the Fitness Technology Council, as well as CSO and Principal of Fitmarc, the South Central US Distributor for Les Mills.  Along with his partner and fitness industry veteran Robert Dyer, Bryan launched the firm Integerus, which has recently secured technology patents with application in the fitness industry.

Bryan is the recipient of the Crescent City Scholarship for his pursuit of a doctorate in Financial Economics at the University of New Orleans. He received his Masters in Business Administration from Southeastern Louisiana University and a Bachelors of Science in Finance from the University of New Orleans.

Robert J. Dyer

Robert Dyer has over twenty years experience in the fitness industry. As an accomplished entrepreneur, power-lifter and fitness veteran, he enjoys relationships with some of the most respected fitness professionals throughout the industry. Robert is a principal and co-founder of Integerus and an expert in the operation and development of a variety of health club business models. He has owned and managed a chain of fitness facilities including women’s only, small studio and large multi-purpose formats. Robert and his wife, Pinky, opened Fit For Life Centers in 1991 in the Fort Worth, Texas area, which they developed and ultimately sold in 2007. He has provided professional consulting services to club owners and managers across the U.S.
In 2006, Robert formed Fitness Marketing Systems, LLC and acquired the South Central U.S. territory from Les Mills, becoming an exclusive distributor for Les Mills group fitness systems in a twelve state U.S. region. As the Chief Executive for Fitness Marketing Systems, Robert has significantly grown revenues and has been the leader in the sale of Les Mills group fitness programs in the U.S.

Robert is a former THRSA board member and has served as a consultant for owners in the health club industry. He is heavily involved with many charitable organizations including Susan G. Komen Race for the Cure, and he serves on the Board of the Fort Worth YMCA Association, among others. Robert has a passion for fitness and is ‘bull-ish’ about providing unbeatable customer service.

Kelli M. Hatton, MBA

Kelli M. Hatton, Director of Business Services, is also a twenty+ year veteran of the fitness industry.  She began her fitness career as a group fitness instructor and membership sales person while obtaining her undergraduate degree from Mercer University.  She built a successful sales management career in the multi-family real estate industry upon graduation, while remaining active in fitness through her teaching.  After her daughter was born in 2003, Kelli decided that it was time to follow her heart and jump into fitness full time – she became a Regional Group Fitness Manager for Lifestyle Family Fitness in Tampa, Florida, as well as a part of their personal training team in their flagship Hyde Park location.

After helping Lifestyle successfully launch the Les Mills Group Fitness System, Kelli became the Executive Director for Les Mills Southeast, and over the next eight years, she served in several capacities within Les Mills, both on regional and national levels.  She worked with Bryan and Robert at Fitmarc as a Business Development Consultant, and in 2011 obtained her MBA from Florida International University.

Kelli is passionate about helping fitness companies of all types to serve their clients well, and to find success through innovation.  She continues to teach group fitness classes at Life Time Athletic in Tampa, where her joy comes from seeing lives transformed through the industry that she loves.

Tim Keightley

Tim Keightley, Senior Advisor, is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. In addition, Tim has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies. Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.