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Our company was founded by Bryan K. O'Rourke, who serves as CEO. He is a widely recognized contract executive and entrepreneur who helps people and organizations around the world through hundreds of articles, speaking engagements, and by delivering unique services and consultations. His focus is the fitness and wellness industries with an emphasis on technology innovation and business model development. He also serves as CSO and principal in Fitmarc, a supplier of program solutions and services to the fitness and wellness industry and exclusive distributor of Les Mills fitness formulas. His partner Robert Dyer, CEO and principal in Fitmarc, collectively service over 600 fitness facilities and over 4,000 instructor professionals.
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Become More Competitive
Impacting your bottom line begins with understanding your competitive strengths and the market you're in.
Grow Your Customer or Member Base
Growing your revenues is essential. Attracting new customers requires understanding and addressing their needs.
Develop Appropriate Technologies
Most technologies fail to yield their hoped for returns. Chosing the appropriate application of tools is the key.
Apply Appropriate Systems
Most technologies fail to yield their hoped for returns. Chosing the appropriate application of tools is the key
Operate More Efficiently
Is your business model meeting best practices cost model? Discover how much money you are leaving on the table.
Who We Are


