• An Important Secret About The Competitive Health Club And Fitness Industry

    4 May 2013 | 2:14 pm

    I know , please don't give me a hard time about it. I just keep trying to make sure you're paying attention to what is REALLY going on out there in this great big world of ours. Admittedly its hard, when our heads are down and we are slugging away at obstacles and opportunities everyday. But things have changed, really changed. So please think about this the next time you sit down to evaluate your business, your profession and our industry. You see the way we think has got to change if we are to remain relevant. I've mentioned Rita[…]

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  • Wearable Technologies And Their Impact On Health & Fitness

    27 Apr 2013 | 4:50 am

    When Becky Stern, director of wearable electronics at Adafruit Industries says, “Having technology on you, around you, inside you 24/7 is going to be totally commonplace,” she's right (check out the video below). The resulting implications for society and whole industries in general is immense. The melding of the physical and digital worlds continues and what it means for health clubs, fitness, and wellness in general is quite interesting. Apple's upcoming IWatch, Google Glass, and other advancing technologies will all enable increased digital connectivity. Wearable technologies are coming to the mainstream. This next new era of devices will take us[…]

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  • Collaboration: What Do Transmissions Have To Do With Health Clubs, and Fitness and Wellness ?

    22 Apr 2013 | 5:48 am

      I’ve deep respect for so many of the leaders and innovators in the fitness, wellness and health club business. I don’t want to appear as though I’m kissing up by naming names (you know what i mean). But, and this is a BIG BUT, some of those on that list might be suffering from a little short sightedness. You see I think scarcity thinking is holding us back from big opportunities by working together with an abundance view in our industry. What does that mean ? Ford and General Motors recently announced they are teaming up to design new[…]

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  • The Failure Of J.C. Penney's Ron Johnson - Lessons For The Health Club Industry

    10 Apr 2013 | 7:30 am

    The Failure Of J.C. Penney's Ron Johnson - Lessons For The Health Club Industry This week the former Apple and Target darling, Ronald B. Johnson, was shown the door by J.C. Penney’s board of directors. After 17 months of attempting to remake the Penney’s brand, Johnson failed, at least in the near term, as sales and cash flow plummeted amid his reinvention of the business model. Johnson’s story and Penney’s plight provide great lessons on the challenges facing businesses and industries in today’s atmosphere of uncertainty. Consumer habits are evolving so much and the buying experience is undergoing a revolution that cuts across retail, health clubs and everything else. Don’t believe me ? Check[…]

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  • Chuck Runyon And Bifurcation - You Gotta Love The Guy's Style

    27 Mar 2013 | 7:14 am

    There are some leaders in the health club and fitness industry I really admire. The admiration might come from their accomplishments; who they are as people; or because of their generosity. Few stick out for all three reasons and that is why I was delighted to have some face time with Chuck Runyon, co-founder of Anytime Fitness, at IHRSA this year because he is someone I admire for all three. Chuck Runyon has an almost "rebellion" like style . His active participation on twitter and of course his at times outspoken views are appealing to me. He's someone who likes[…]

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  • Five Days In Europe: The Fitness Industry Is Alive And Well Across The Globe

    22 Feb 2013 | 9:47 am

    Yes that is me in a coffee shop in Amsterdam and no not one of THOSE Coffee Shops ;) . I love coffee and was in that business for six years running a chain of cafes and a full roasting operation. So heading to Amsterdam I always enjoy some great espresso, after all Amsterdam is where coffee was spread around the world from in the 17th and 18th centuries. But that's not why I went this time. It was for a more interesting reason. When one of the biggest players in the global fitness business invites you to come along[…]

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Become More Competitive

Impacting your bottom line begins with understanding your competitive strengths and the market you're in.

Grow Your Customer or Member Base

Growing your revenues is essential. Attracting new customers requires understanding and addressing their needs.

Develop Appropriate Technologies

Most technologies fail to yield their hoped for returns. Chosing the appropriate application of tools is the key.

Apply Appropriate Systems

Most technologies fail to yield their hoped for returns. Chosing the appropriate application of tools is the key

Operate More Efficiently

Is your business model meeting best practices cost model? Discover how much money you are leaving on the table.